#2 DESIGNING STRATEGY STORIES
DESIGN MEETS STRATEGY
7. – 8. JULY 2011, BERLIN-MITTE, Prinzessinnenstraße 19-20
„Strategy is quite cool – Not!“ That is how managers describe the state of play of strategy in (bigger) companies. Correspondingly, a survey of 1.800 executives, conducted by strategy consultants from Booz & Company, found that one out of two managers regards the strategy developed in their very own company as not successful. Not being able to see the forest for the trees: that is how one could encapsulate the misery of strategic planning as well as strategic thinking. To many objectives impede an understanding for the bigger mechanisms of action. Instead of giving direction executives focus on micromanagement and operative processes, always trying to optimize and to cut costs.
At x treat #2 we turned the spotlight on newer strategy concepts and tools, that could be adequate in the future looming ahead. Contentwise more specific than the first x-treat this event picked up on the feedback and continued the joint effort to find more suitable ways for management and organizational matters. At the very center we explored the tension between conventional strategies, new business model design, as well as practical approaches like design management, which all open into the question: „What are we doing next?“
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The betahaus is a platform which meets the requirements of independent creative professionals and knowledge workers, and expands their opportunities. In a mixture of relaxed coffee house atmosphere and concentrated working environment we create room between work and privacy in which innovation and creativity is fostered. In Kreuzberg, directly on Moritzplatz, betahaus offers on about 1,000 sqm room for innovations, creativity and professional working. They have WLAN, fixed and flexible workstations, meeting rooms, a telephone room as well as the betahaus café. Since 1 April 2009 about 120 freelance professionals from the creative scene have been working there: graphic designers, programmers, photographers, architects, designers, startups, a concert artists’ agency, accountants, academics, lawyers, non-governmental organisations, translators, video artists, journalists and bloggers. And from 7th to 8th July strategists of a special kind worked there, too!
Impressions from x treat #2
What’s new in Speakers’ Corner about x treat #2
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Es ist schon recht amüsant die zarten Anfänge des »Design meets Strategy«-Diskurses in Deutschland zu verfolgen. So erfreulich es nämlich ist, dass der Wertbeitrag von Design in seiner gesamten Bandbreite [...]
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Die Frage „What are we doing next?” ist für die Zukunft von Organisationen mitunter spielentscheidend. Antworten auf die Frage lassen sich mit Strategie viel leichter geben als ohne. Strategie im [...]
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